About TiNB

There is No Box

There is No Box

This site is written and created by me, Jason Theodor, a long time interactive Creative Director, Creative Consultant, Writer and Lecturer. Read more about me on my personal blog, jasontheodor.com.

There is No Box (TiNB) is about thinking and living more creatively in your life and your work. It is about thinking without edges, removing thought barriers, routinizing creative activities, brainstorming, capturing great ideas, and reflecting on the great ideas (and not so great ideas) of others.

The name There is No Box is a response to the old cliché, Think Outside of the Box. Thinking outside of the box presupposes a binary creative world where you only have two options: thinking inside the box, or thinking outside of the box.

When someone tells you to think outside of the box, what they are really saying is this:
I can’t articulate how I’d like you to improve on the idea, so i’ll belittle you with a cliché that pressures you to change your idea with no clear input or direction.

Forget the box. It’s a myth. It’s a thought limiting assumption. This site is focused on helping people find new ways to think about their goals and finding new solutions to their problems. That’s what creativity is all about.

Don’t revert to default mode when you think. Use new tools to push your thought past the borders and into new territory. When you get used to capturing, cataloging and reviewing your ideas, when you train yourself to sprint through ten ideas in ten minutes, when you routinize your creative behaviour, you will begin to live a more creative life.

That is the purpose of this site. So I’ll tell you one more time: There is No Box.