Category Archives: Learn

Hey, I Just Wanted To Say Thanks For That Stuff You Made. I Really Liked It.

By jted | Published: July 24, 2006

I’ve been listening to an interesting audio book read and edited by Seth Godin, called The Big Moo. It is a series of essays on being remarkable, written by some heavy hitters like Malcolm Gladwell (author of The Tipping Point and Blink) and Guy Kawasaki (author of Art of the Start). There are over 30 [...]

Also posted in Brainstorming | Tagged audio, Big Moo, Blink, book, Guy Kawasaki, Ideas, Malcolm Gladwell, Purple Cow, Seth Godin, thanks, Tipping Point | Leave a comment

The Fall of Advertising and the Rise of PR

By jted | Published: March 29, 2005

I have finished Part One of this book, The Fall of Advertising and the Rise of PR. Al Ries and his daughter Laura present a good argument against advertising with plenty of current, real world examples of exorbitant spending and pathetic results. “What strategy does your advertising agency suggest?” we recently asked the CEO of [...]

Posted in Learn | Tagged Advertising, Al Ries, book, Laura Ries, Learn, PR | Leave a comment

The Josh Kaufman Personal MBA Program

By jted | Published: March 20, 2005

I decided to pursue a career in advertising because you get to use both sides of your brain: the creative side (for idea generation), and the rational side (for strategic application). I’m a practicing Creative Director, but it’s the suits, the ones with the MBA’s that get to claw their way up to CEO. For a [...]

Posted in Learn | Tagged books, Josh Kaufman, Learn, MBA | Leave a comment