By jted | Published: October 13, 2007
A few years ago I presented a forward thinking proposal to a very large company. In this proposal we explained how, if the company created compelling enough content, our ‘advertising’ could actually generate revenue, or at least help pay for itself. We were called naive, and scoffed out of the room.
I’ll never forget that presentation. [...]
By jted | Published: March 29, 2005
I have finished Part One of this book, The Fall of Advertising and the Rise of PR. Al Ries and his daughter Laura present a good argument against advertising with plenty of current, real world examples of exorbitant spending and pathetic results.
“What strategy does your advertising agency suggest?” we recently asked the CEO of [...]
Posted in Learn | Also tagged Al Ries, book, Laura Ries, Learn, PR
Will It Blend? Will It Sell?