Tag Archives: Learn

The Fall of Advertising and the Rise of PR

By jted | Published: March 29, 2005
I have finished Part One of this book, The Fall of Advertising and the Rise of PR. Al Ries and his daughter Laura present a good argument against advertising with plenty of current, real world examples of exorbitant spending and pathetic results. “What strategy does your advertising agency suggest?” we recently asked the CEO of [...]
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The Josh Kaufman Personal MBA Program

By jted | Published: March 20, 2005
I decided to pursue a career in advertising because you get to use both sides of your brain: the creative side (for idea generation), and the rational side (for strategic application). I’m a practicing Creative Director, but it’s the suits, the ones with the MBA’s that get to claw their way up to CEO. For a [...]
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